Outcomes - Selected Case Summaries



Direct marketing by hotel

Informal Resolution | 12 May 2021

An individual made several attempts to unsubscribe from a hotel's email marketing, but was still receiving messages from them. Their attempts to contact the hotel directly about this issue were unsuccessful so they filed a complaint with us and asked if we could investigate.

The DPA grants individuals an absolute right to require (in writing) that a data controller cease, or not begin processing personal data for direct marketing purposes. We contacted the privacy office of the hotel's parent group who ensured us that the hotel removed the complainant's email address from their mailing list. They also confirmed that the “unsubscribe” option on their emails was working and promised that similar issues would not reoccur in the future. The case was closed with no further action required.